Start with one useful result for the person opening your page. That result tells you which Block to add first and which parts of Reroute you can leave until later.
Screenshot to add: Page goal and Block decision guide
Show the five common visitor goals connected to their recommended first Block: open something, respond, receive a DM, get a free resource, or buy a product.
Open: /docs/choose-what-to-build
Framing: standalone decision graphic at article width
Send people somewhere important
Choose this route when the visitor should open your latest work, booking page, shop, newsletter, or another destination.
Start with a Link Block. Give it a specific title that tells the visitor what opens, then put it near the top of the page. Add media or supporting links only when they make that main route clearer.
Continue with Set up your page for the full editor workflow.
Collect an answer or contact detail
Choose this route when the visitor should enquire, join a list, answer a question, or send you something.
Start with a Form Block. Ask only for information you will use, submit a test response, and check where it appears before sharing the page.
Continue with Collect responses and build your audience.
Turn an Instagram comment into a visit
Choose this route when an Instagram comment should trigger a direct message that sends someone to a useful destination.
Prepare the destination on your page first. Then connect Instagram, choose the comment trigger, write the DM, and test the complete route from comment to page.
Public Instagram connections are currently unavailable while Reroute awaits Meta approval. You can still use the guide to prepare the message and destination.
Continue with Set up an Instagram auto-reply.
Give away a useful resource
Choose this route when someone should receive a guide, template, file, or link without paying.
Start with a Digital Product Block and set it up as a free product. Decide what the visitor receives, collect only the details you need, and test delivery using an address you can open.
Continue with Sell a Digital Product for the setup, or Create a free resource people want for help choosing a genuinely useful offer.
Sell a digital product
Choose this route when the visitor should pay for a download or another digitally delivered resource.
Start with a Digital Product Block. Complete the product details and delivery first, then connect payment and test the complete checkout route before promoting it.
Paid checkout is currently available only to invited Sellers during the private beta. Free Digital Products are available without an invitation.
Continue with Sell a Digital Product.
Learn what works after you share
Open Insights once the page receives genuine traffic. Check which sources bring visitors, which Blocks receive clicks, and whether the page creates useful captures.
Continue with Understand your page Insights for metric definitions and plan limits.
If you are not sure yet
Build the smallest page that would still be useful:
- Complete the profile header.
- Add one Link to the thing you most want people to see.
- Choose readable colours and type.
- Open the public page and test the Link on your phone.
You can add Forms, automations, and products when the page has a clearer job. Start with Welcome to Reroute if those four steps are not complete yet.
When you are ready to plan beyond the initial setup, read Welcome to creator success.