Hey, I’m Ty, the guy behind Reroute. I’m building a more personal link-in-bio tool from , Australia, around family life and a lot of late nights.
Reroute is for people who want their page to feel like their own and actually help them grow. My hope is that one day I can make it my full-time thing.
It’s live now. This is how I got here.
Where Reroute gets built, in Newcastle.
This actually started in Bali
On 11 October 2024, I was sitting at a hotel in Bali waiting for my flight home. My laptop was open, and I was working on the first product I had ever tried to build for myself: whatayarn .
I’d been following other indie hackers and watching them put their own projects out into the world. No huge teams or grand launch plans. Just people with an idea, a laptop, and enough curiosity to give it a go.
I wanted to do the same. Build something for myself and make my first $1 on the internet.
Bali, 11 October 2024. Waiting for a flight home and building my first product.
The first customer
Back home, I kept working on whatayarn whenever I could. Making the product was one thing. Finding people who actually wanted to use it turned out to be the harder part.
Then I lost momentum. Life got busy, I became a dad, and whatayarn sat untouched for months. It was still online. I just wasn’t doing much with it.
One morning, I woke up to an email from Stripe. Someone had become my first customer.
A$15 a month.
The screenshot I took when my first customer paid A$15.
Someone I’d never met had found something I made and decided to pay for it. After months of wondering whether any of this was going anywhere, that was enough to get me moving again.
whatayarn is still running as its own product. Along the way, I also tried answerkit, an AEO platform; podcastrank, a Product Hunt-style platform for podcasts; cardmagic, an image generator for birthday cards; and a longevity app for iOS.
None of those other projects worked out. They either failed or I ditched them. Reroute is a separate project, shaped by everything I learned while trying to make useful things and find the people who needed them.
Why Reroute?
When you’re building something independently, you notice how much hangs off a single link. It might be where someone finds your work, signs up, sends an enquiry, or buys something you made.
But so many link-in-bio pages feel like the same stack of buttons wearing different colours. I wanted a page that could feel like the person behind it without asking them to build an entire website.
That’s what Reroute is for: a page with some personality, useful ways to collect an email or share a download, and a clearer picture of what people do after they arrive.
Built after hours
Reroute has taken a lot of late nights. The editor has changed shape, early screens have been pulled apart, and more than a few ideas have ended up back on the shelf.
Another late night working on the Reroute editor.
I’ve probably spent an unreasonable amount of time thinking about fonts, spacing, button shapes, and what happens when someone adds their first block. The page should feel like yours. The editor shouldn’t make you fight it to get there.
That means caring about things most people shouldn’t have to notice. Changes that save quietly. An empty screen that actually helps. A preview that updates while you work.
I want Reroute to feel like someone gave a shit about building it. Because I do.
What’s here now
Right now, you can build a page with links, images, video, forms, and free digital products. You can change how it looks while watching the whole thing update in a live phone preview.
The current page editor, with a live preview alongside it.
People can subscribe, send you an enquiry, or download something from your page. You can also see which links people click and where your visitors are coming from.
Everyone gets the full insights report for the last 7 days, including people on the free plan. You should be able to tell whether your page is working before you’re asked to pay for more.
See how someone arrived and what they did next.
Paid digital products are still in private beta with a small group of invited sellers. I want to get checkout and delivery right before opening that up more widely.
What comes next
Reroute is live, but I’m far from done. I want to keep improving the editor, spend more time talking to the people using it, and work out what makes it genuinely useful for them.
I’ll use this changelog to share the real version of that work. Features as they ship, things I fix, decisions I change my mind about, and the occasional late night here in Newcastle.
If you make a page or send me feedback, you’ll hear from me. I’m hoping this eventually becomes something I can work on full time. If it pays for a coffee along the way, even better.
Thanks for being here at the start.
Create your page, or email me at hello@reroute.bio. It comes straight to me.
Me and my son, away from the laptop for once.